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Is Your Small Business Competing With SPAM?
We’re all familiar with the “who-actually-falls-for-this-stuff” SPAM and we all know its complete bogus. For example: RE: I await to hear from you urgently Please I am seeking for your help (sic) From...
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Forget Resolutions: 7 Business Things You DON’T Have to Do in 2012
Call me a rebel… or a Scrooge… or a Grinch if you must, but I am so happy all this holiday nonsense is finally over. And as I sit here trying to come up with a blog for the new year, the word...
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21 Reasons You’ll Fail at Marketing
I don’t know what it is about Marketing, but everyone on earth seems to think they can do it. And yet I see so many people NOT doing it or wasting thousands of dollars and not getting results. I see...
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Are More Facebook Likes Better for Business?
Recently a client asked what I thought about the businesses on Facebook who seem to be obsessed with boosting the number of “likes” of their business page… and here’s my two-cents: Boosting your...
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7 Signs Your Business is in a Marketing Rut
It’s so easy to get stuck, isn’t it? We go about our lives, doing our work, pretty much on auto-pilot, and before we know it we’re stuck. Nothing is growing or changing or progressing; we’ve just been...
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Does Your Advertising Make You Look Cheap?
I opened up the bright blue Val-Pack envelope this morning like I sometimes do, more out of a marketer’s curiosity than anything else. I don’t use coupons; it’s too much of a hassle for me to save a...
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What Every Small Business Needs to Know About SPAM
It’s not just reindeer hooves and puppy noses anymore… Ok that’s not REALLY what SPAM is made out of… or is it??? Anyway, we’re really talking about a completely different type of SPAM. The one NOT...
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Speaking for Leads: Your Audience Doesn’t Care About You!
How many presentations have you sat through where the first words out of the presenter’s mouth were something like this “My name is Susie Sales Lady and I have been selling lemonade for 10 years. I...
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How to Lose a Customer in 2 Seconds or Less
We all know that calls out of the blue, from complete strangers saying, “Hey, I want to hire you!” are rare. Unfortunately, leads don’t just fall out of the sky like that. So then imagine my...
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Want a Successful Small Business? Forget Instant Gratification!
Here is a paraphrased summary of three different conversations I had with business owners this week: Business Owner (B.O.): “Marketing doesn’t work, I tried it.” Me: “Really? Tell me more about that.”...
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